Ownership has been a hotly debated topic throughout human history. In particular exactly what can you own, and what does ownership mean? Often I drift off and find myself pondering the inspired writings of John Locke and Thomas Jefferson, or just how relevant they even remain this day and age…
We avoid getting too political by calling Ownership a core driver in our gamification model!
SHOWER ME IN GP!!!
Gold, coupons, loot, potatoes, or goats. Whatever a game gives you to collect, exchange, or perhaps consume can elicit the power of ownership. Because you earned it, dammit!
Calling this a “game mechanic” hardly seems applicable because it is one of the pillars of our society. Some people live their life purely based on the most efficient pursuit of “physical things I can own” possible, and most of them reach a much higher level of accumulation than most of us ever will.
But that doesn’t bother me one bit. There are plenty of other things that make me feel “rich.”
Some “free” ways games can instill the feeling of ownership is through simple customization. What does your avatar look like? Can you change the background color?
My Spotify has gotten so much time to “become mine” it can curate several extremely entertaining playlists every few weeks… Well, at least they always entertain me.
Ownership is one of the two core drivers that display both white and black hat qualities.
The upsides of having more stuff seems pretty obvious, but in the words of the Notorious B.I.G. “Mo money mo problems.”
Put a bit more verbose by Bertrand Russel “It is preoccupation with possessions, more than anything else, that prevents us from living freely and nobly.”
Date it all the way back to the birth of Christianity or Buddhism. People responsibly practicing ownership is a bit touch and go.
This “primal” response is rather easy to predict, and that makes understanding it a very powerful tool. Dangerous… but extremely useful. Like a saw…or a car.
Naturally I want to try this out with reckless abandon! So, if you are reading this:
CONGRATULATIONS!!! You just won a pure imaginary thingamajig!™ Good job you!
This thingamajig can fit in your pocket, or be stored in a file on your computer.
If you try to get rid of it, it will appear on your pillow just before you go to lay down. The thingamajig is not useless. It has a purpose, but like most of us just hasn’t quite figured that out yet. Be encouraging.
You can’t give anyone a thingamajig, but feel free to brag about it. If you are feeling generous you can link them this post and they will win their very own thingamajig to hang out with!
So take it, hold it, store it, pet it, whatever. It is yours.
Keep an eye on the Cerebral Cellar social media pages, and you might one day be very glad you have this thingamajig.
Co-founder of Cerebral Cellar
P.s. ™ shown does not represent an actual trademark.